文具外观开发的新方向:极具潜力的抽象趋势【      收藏】

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Tracey_Manheim
美国 纽约 / 2019-03-07

TREND INTRODUCTION: ABSTRACT

I'm beginning the trend section with Abstract because it is the newest and most widespread introduction at NSS. This trend was represented across all items including, but not limited to, stationery, gift wrap, wall art, celebration, home decor, bath & body, packaging, trinket trays, giftables, and pillows.

I would define the Abstract theme as non-uniform, undefined shapes.The theme was shown in a wide array of coordinating colors according to personal style. This look would also compliment a Mid-Century Modern style, which is a growing trend in the US and abroad.

 I would recommend representing this trend in development collections, though depending on your customer base, I would advise making this a small, focused assortment until it catches on to a wider audience. I am in stores several times weekly and have yet to see this trend hit the stores, though I have no doubt it will make a presence soon.

萌芽期趋势:抽象

我以抽象作为趋势部分的开端,因为它是纽约国际文具展上最新、最广泛的萌芽期趋势。这一趋势出现在所有的产品中,包括但不限于,文具、礼品包装、墙面艺术、庆典、家居装饰、洗浴用品、包装、小装饰品托盘、礼品和枕头。

我将这一抽象主题定义为不统一的、无定义的形状。根据个人风格,这一主题呈现为各种相互协调的颜色。这一外观也可以衬托上世纪中期的现代风格,这一风格在美国和国外都呈现上升趋势.

我建议在开发系列产品时应用这一趋势,但是要根据客户基础,我建议推出小的、以混合产品为主的系列,直到这一趋势获得更加广泛的受众。我每周定期去商店考察,虽然我并没有看到这一趋势的产品在售,但我坚信这一趋势很快会在市场上占据一席之地。






TREND INTRODUCTION: ABSTRACT

The Abstract trend was shown in a wide array of colors. Most were muted palettes using sage, coral, steely blues, and blush. Smaller items like notebooks, journals, pouches, cards, and gift wrap had a wider variety of colors and with some showing punches of bright accent colors like neons and primary colors.

Shapes within the art included stripes, dots, rectangles, and ellipses in a hand-drawn on painted feel.

Other than at the Minted booth where this trend alone was the primary trend shown, this look was represented among smal land large brands in capsule collections though prominently featured near the front of the booths or in the spotlight as a feature.

萌芽期趋势:抽象

抽象趋势呈现为各种各样的颜色。大部分是柔和的色调,使用鼠尾草色、珊瑚色、钢铁蓝和脸颊红。小件产品展现出更丰富的颜色,例如笔记本、日记本、小袋子、卡片和礼品包装,其中一些突出展现为明亮的重点色调,如霓虹色和三原色。

艺术上的形状呈现为手绘风格的条纹、圆点、矩形和椭圆。

除了Minted的展位将这一趋势作为主要趋势外,这一外观还出现在大大小小的品牌胶囊系列上,突出地展示在靠近展位前面的位置,或是放在聚光灯下作为特色产品。







TREND INTRODUCTION: ABSTRACT

The Abstract trend was shown almost exclusively on paper and canvas. It was at times hand painted, though mostly screen printed on the materials. Gold foil was used as an accent on paper products sparingly. This is a forward look overall with a smaller, but growing customer base.

In my twenty years in the Home industry. I often see capsule collections appear when one trend is dominating the market, such as Farmhouse, and this trend offers a solution for retailers to capture a wider audience. I am cautious about this trend, though with the rise of the Mid-Century Modern trend I believe this trend will appeal and go hand-in-hand with that customer.

萌芽期趋势:抽象

抽象趋势几乎只出现在纸制品和帆布产品上。有时是手绘的,但大部分是材料上的丝网印刷。在纸制品上使用少量金箔作为重点。总体而言,这是一个前瞻性的外观,面向更小的、但是上升的客户基础。

在我从事家居的20年中,我经常看到胶囊系列出现在一个趋势正在主导市场的时候,例如农场趋势,这一趋势为零售商们提供了吸引更广泛的客户群体的方式。我对这一趋势保持谨慎的态度,但是随着上世纪中期现代风格的上升,这一趋势将会吸引客户,并和客户携手并进。







★文章来自《2019纽约国际文具展分析报告》。



★点击此处,查看更多报告详情:http://www.chdesign.cn/report/29.html

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