想要打开美国市场?试试不断上升的植物学趋势【      收藏】

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Tracey_Manheim
香港特别行政区 / 2019-03-15

TREND GROWTH: BOTANICALS

The understated elegance of the Botanical theme is here in a BIG way and I believe is here to stay. This trend appeals to a much larger audience in terms of age and is shown in both masculine and feminine styles in a broad range of colors. From bright and happy, to green and natural, there is a palette and appeal in every customer base.

There is an earthy appeal to this trend and with succulent plants escalating in decor-both indoors and out, which l believe is in part due to the awareness of climate change and decline in the water supply this trend is in a rapid growth state.

上升期趋势:植物学

低调优雅的植物学主题是纽约国际文具展的大趋势,我相信这一趋势将会持续下去。在年龄层面,这一趋势吸引了更加广泛的受众,凭借各种各样的颜色,可以呈现为男式风格和女式风格。从明亮的和欢乐的,到绿色的和自然的,针对每个客户基础都有相应的调色板。

随着多肉植物装饰在室内和户外越来越受欢迎,这一趋势有着朴素的吸引力,我认为,某种程度上,由于对气候变化和供水减少的认识,这一趋势正处于快速增长状态。






TREND GROWTH: BOTANICALS

Examples of icons used in the Botanicals trend are leaves, florals, plants, vegetables, animals, and insects.These icons are often seen in a sketched, hand-drawn, or watercolor feel, resembling the items in their natural form. The palette varies, though the use of green is the most prominent base color. The subject of the art is often a recognizable and resembling the technical rendering of the natural state of the leaves, florals, animals, insects etc. With other trends using nature as the subject, the art is more abstract and unrecognizable to a specific species.

This trend compliments the widely popular Farmhouse trend and the custome can easily layer in these natural pieces to existing decor. The trend is wide-ranging in items from wall art, stationery, gift wrap, kitchen, gifts, candles, bath and body, packaging, pillows, and storage.

上升期趋势:植物学

植物学趋势的图案主题包括叶子、花卉、植株、蔬菜、动物和昆虫。这些主题通常呈现为素描、手绘或是水彩的感觉,类似于其自然形态。虽然绿色是最显著的基础色,但是仍然可以使用各种各样的调色板。艺术的主题通常是使用技术呈现,可识别的和类似的自然状态:叶子、花卉、动物、昆虫等。相比其他使用自然主题的趋势,艺术更加抽象、无法辨认出具体物种。

这一趋势衬托了广泛流行的农场趋势,客户可以轻易地将这些自然主题产品叠加到现有装饰品上。这一趋势被用在各种产品上,墙面艺术、文具、礼品包装、厨房、礼品、蜡烛、洗浴用品、包装、枕头和储物品。








TREND GROWTH: BOTANICALS

Botanicals in a pastel palette is widely popular in paper and stationery. The overall materials used range from paper, canvas, wood, ceramic, and fabric.

Foil accent is used sparingly in paper and was seen mostly as a subtle accent. There is a rise of natural paper, as opposed to flat, used in both stationery and wall art where you see more texture, which compliments the natural vibe of the trend

上升期趋势:植物学

粉彩色调植物性趋势广泛应用在纸制品和文具上。总体上,使用的材料包括纸、帆布、陶瓷和面料。少量箔片被用在纸制品上,主要作为精细微妙的重点。相比于扁平的纸张,自然纸张在文具和墙面艺术上不断上升,可以看见更多的纹理,烘托了这一趋势的自然氛围。









TREND GROWTH: BOTANICALS

The Botanicals trend was impossible to miss at the fair. I couldn't walk 20 feet in any aisle without this treng prominently represented. I would recommend making this trend a feature in future collections. A year ago this trend was emerging in Europe and the US market was slow in representing this trend across all categories.though I strongly believe it will be widely adopted across all categories going forward in the US.

上升期趋势——植物学

植物学趋势是展会上不容错过的趋势。任一过道上,不超过20英尺就会出现这一显眼的趋势。我建议在未来的系列中,将这一趋势用作特色。一年前,这一趋势出现在欧洲,在美国,这一趋势在各种类别产品上的应用发展较慢,但我坚信,这一趋势将被广泛地用在美国市场所有类别的产品上。






★文章来自《2019纽约国际文具展分析报告》。

★点击此处,查看更多报告详情:http://www.chdesign.cn/report/29.html

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