TREND GROWTH: BOLD FLORAL BRIGHTS

上升期趋势：大胆明亮的花卉

Bold Floral Brights emerged as a prominent trend at the fair. Florals have long been popular in paper ands tationery. though the trend was seen in a much broader spectrum of items and materials at this fair.

This trend is most often seen in bold, primary colors against a dark ground color, ie, black, navy, red, hot pink, and turquoise. A white ground is shown with florals in bright colors, though dark grounds are by far more widely adopted.

All types and sizes of flowers were represented, though this trend is less about a specific species of flower in it's natural or recognizable shape and color, and more about the utilization of bright petals with complimenting accent colors to form the bloom.

展会上，大胆的、明亮的花卉是一个显著的趋势。花卉在纸制品和文具上一直很受欢迎，但是展会上，这一趋势呈现在更加广泛的产品和材料上。

这一趋势以大胆的原色为主，与暗色调基底形成对比，如黑色、海军蓝、红色、艳粉色和绿松石色。虽然目前广泛使用深色基底，但也有白色基底上呈现的明亮色调花卉。

使用各种类型和尺寸的花卉，相比于自然形态的、或是可辨别形状和颜色的、具体品种的花卉，这一趋势更倾向于使用明亮的花瓣和突出重点的颜色组成花朵。

TREND GROWTH: BOLD FLORAL BRIGHTS

上升期趋势：大胆明亮的花卉

The most popular techniques used to create the Bold Floral Brights trend are watercolor and hand-drawn flowers. There is often a lack of an obvious repeat in the patters. therefore appearing more random and non-uniform in placement rather than having a clip-art feel.

Gray has been a widely adopted palette in the US, especialy so in Home Decor, and this trend offers pops of color to brighten and accent a neutral base palette.There is an obvious difference between the Botanicals trend and the Bold Floral Brights trend in that this trend speaks differently to nature because the subect is unidentifiable in species and not naturally grown in this palette.

大胆明亮的花卉这一趋势最受欢迎的技术是水彩和手绘花卉。通常没有明显的重复图案。因此排版上，显得更加随机和不统一，而非剪辑艺术的感觉。

在美国，广泛采用灰色调，特别是在家居装饰上，这一趋势展现了流行的颜色，亮灯和突出中性基础色调。植物学趋势与大胆明亮的花卉趋势之间明显区别是对自然的不同诠释，这一主题在物种上无法定义，不是自然地生长在调色板上。

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REND GROWTH: BOLD FLORAL BRIGHTS

上升期趋势：大胆明亮的花卉

While sentiments and expressions are often used on paper and stationery, with this trend, the florals were used to communicate a happy, hopeful, bright vibe rather than relying on a sentiment to identify with. Forals are often cyclical in nature and shown in the spring, though l nelieve this trend will carry into the fall and become a mainstay.

l consider this a growth trend based on my experience of attending this show and how wiely represente h look as at the fair. All of the brands that l would consider to be the "influencers" in the market featured this trend front and center, often as the core of their assortments. I recommend making this trend a maior part of future paper.stationerv, and gift wrap collections.

跟随经常使用在纸制品和文具上的文字和表达趋势，花卉也被用于传递一种高兴的、充满希望的、愉快的氛围，而非依赖文字来定义。花卉通常是周期性的自然现象，大多出现在春季。但我认为这一趋势将会进入秋季，并且成为中流砥柱。

根据我在展会上的体验和这一趋势在展会上的广泛使用，我认为这是一个上升的趋势。所有我将其视作市场“影响者”的品牌都将这一趋势作为前沿和中心，通常是作为他们产品的核心。我建议将在这一趋势作为未来产品的一部分，用在纸质文具和礼品包装系列上。

★文章来自《2019纽约国际文具展分析报告》。

★点击此处，查看更多报告详情:http://www.chdesign.cn/report/29.html

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