TREND GROWTH: MAPS & TRAVEL

上升期趋势：地图和旅行

Maps and Travel came in strong as a trend at this fair with some booth devoted exclusively to the theme. Item include wall art, pillows, totes, tea towels, functional wall, paper and stationery, calendars, and home accessories. This trend was represented by every major brand at the show. Included were world, state, and city specific maps. The art include watercolor, hand drawn, photography, as well as more specific road maps with an artful flair using color, icons including flowers, and landmarks.

展会上，地图和旅行是一个强势的趋势，许多展位都专门展出了这一主题。产品包括墙面艺术、枕头、手提包、茶巾、功能性的墙面、纸制品和文具、日历和家居配件。展会上，每个大型品牌都应用了这一趋势，包括世界地图、州地图和特定城市的地图。这一艺术包括水彩、手绘、摄影，也可以是更加具体的街道地图，以巧妙的方式使用颜色和包括花卉、地标在内的图案。

TREND GROWTH: MAPS & TRAVEL

上升期趋势：地图和旅行

Every brand had an individual perspective on the trend incorporating their signature look. Rifle Paper, for example, is widely known for their florals and incorporated them into state map wall art. When states were represented, California, Florida, and Texas were the top 3 and of the offerings, not all states were available. Photography was making a comeback in the form of journals and wall art with inspirational sentiments.

每个品牌都以独立的视角看待这一趋势，融入他们标志性的外观。例如，Rifle Pape，将它们广为人知的花卉融入到州地图墙面艺术中。展出的州地图中，加利福利亚州、佛罗里达州和德克萨斯州排在前三位，并没有展示每个州的地图。摄影风格以日记本和墙面艺术的方式回归，带有鼓舞人心的语言。

TREND GROWTH: MAPS & TRAVEL

上升期趋势：地图和旅行

Black and white has a strong presence in this theme, which I believe is geared toward the male buyer or gift recipient. Of all the themes on display, the Maps & Travel trend

is likely to attract the masculine buyer more than any other trend presented.

Outside of the US, maps concentrated more on cities like Paris, Rome, Milan, and London

more-so than the actual country

这一主题，黑色和白色的存在感极强，我相信，这是面向男性买手或收礼者。在展出的所有主题中，相比于其他趋势，地图和旅行趋势是最可能吸引男性化买手的趋势。

美国之外，地图更多地集中在巴黎、罗马、米兰和伦敦等城市，而不是实际的国家。

TREND GROWTH: MAPS & TRAVEL

上升期趋势：地图和旅行

Globes are once again a rising item more in an artful, decorative way than educational. Examples include a cork globe with coloring option and push pins from Gift Republic, and

more colorful floral versions from Two’s Company. Additionally, every state in the US has a state flower, flag, and identifying feature whether a landmark or agricultural aspect.

Art can be created based on the identifying features of the state through a little research rather than being familiar with the actual location.

地球仪再次上升，更倾向于艺术化的、装饰性的方式，而非教学风格。例如 Gift Republic展出的，带有颜色选项和图钉的软木塞地球仪，以及Two’s Company展出的彩色花卉版本。此外，美国每个州都有州花，旗帜和识别性特征，像是地标或是农业特征。

艺术风格可以通过一点研究，基于州的识别性特征进行创作，而非熟悉的实际地址。

★文章来自《2019纽约国际文具展分析报告》。

★点击此处，查看更多报告详情:http://www.chdesign.cn/report/29.html

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