TECH 2 PLAY

Digitisation has reached the toy sector, bringing with it new modes of play. Once a trend, electronic toys have become a constant. Consumer demand for playful technology is rising worldwide. Robots, drones, remote-controlled cars, virtual games and electronic learning toys are turning to modern technology and encouraging both children and adults to consider the opportunities afforded by digital tools.

玩耍科技

数字化进入玩具行业，带来了新的玩耍模型。一度成为趋势的电子玩具已经成为常态。世界范围内，消费者对有趣的、可玩的科技的需求正在上升。机器人、无人机、遥控汽车、虚拟游戏和电子学习玩具转向当代科技，鼓励孩子和成人思考数字工具带来的机会。

TECH 2 PLAY

With electronic toys, consumers actively influence the way they play and interact with their toys through, for example, programming. The fun of playing is paramount with tech toys, awakening an interest in experimentation while also fostering curiosity and openness to new things– key traits for an active life.

玩耍科技

通过电子玩具，消费者可以积极地影响他们玩玩具的方式和与玩具的互动，例如，编程。科技玩具最重要的是有趣的玩法，唤醒对实验的兴趣，同时也培养对新事物的好奇心和开放性——这是积极生活的关键特质。

TECH 2 PLAY

Tech products provide an immersive play experience. Trends in Children’s products reflect the mainstream markets because children often want to emulate what adults can do and therefore tech trends and functionality are increasingly filtering down into the Children’s toy world.

玩耍科技

科技产品带来了身临其境的游戏体验。儿童产品的趋势反映了主流市场。因为孩子们通常想模仿成人的行为，因此科技趋势和功能性越来越深入地渗入儿童玩具行业。

TECH 2 PLAY

Just as apps and tablets migrated to toy aisles, toy drones are taking new and cool features from adult versions. Technological advances in toy drones, such as live-streaming cameras that record mid-air stunts, make playing with them even more engaging and enable kids to refine their talents based on patience, hand-eye coordination and creativity, which are important skills developed through play.

就像APP和平板电脑迁移到玩具行业，玩具无人机也从成人版本中获取新的吸引人的特色。玩具无人机的科技进步，例如实时相机记录空中表演，使得玩耍更加有趣，让孩子们在耐心的基础上完善他们的天赋、手眼协调和创造力，这些都是通过玩耍培养出来的重要技能。

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