上升期
ECO & SUSTAINABLE
Parents are more aware than ever of the impact of their consumption on the planet and therefore choosing their children’s toys can be a serious headache for eco-minded parents. There are many degrees of sustainability, eco-friendliness and recyclability and now in some form cover a wide range of toy types, including imaginative play, dressing up, outdoors, bath time and board games.
生态和可持续性
父母们比以往任何时候都更清楚他们的消费对地球的影响，因此，对于具有生态意识的父母来说，选择孩子的玩具可能是一件令人头痛的事情。可持续性、生态友好和可回收都有多种程度，现在以某些形式覆盖了很大范围的玩具类型，包括想象游戏、化妆游戏、户外游戏、浴室玩具和棋盘游戏。

上升期
ECO & SUSTAINABLE
There is an overall attitude of consumers that they're looking for ways to sustain the environment with a societal shift and a focus and consequently it’s not only smaller brands which are committing to sustainability. LEGO launched its first bricks made from plant-based bioplastic, and has committed to design its entire range using the material by 2030
生态和可持续性
消费者的总体态度是，他们正在寻找保护环境的方式，带来了社会的变化和对环境问题的关注，因此，致力于可持续发展的企业不再局限于小品牌。乐高推出了首套植物基础生物塑料制成的砖块，并且承诺，到2030年，将会使用这一材料设计整个产品系列。

上升期
ECO & SUSTAINABLE
It is great to see so many toys on offer and more and more brands tapping into the mindset of millennial parents to create something innovative and genuinely eco-friendly whilst creating toys that still appeal to children who may not be concerned about the eco credentials.
生态和可持续性
很高兴看到如此多的玩具展出，越来越多的品牌，利用千禧一代父母们的倾向，制作创新的、真正生态友好的产品，同时创造的玩具也要保持对孩子的吸引力，孩子们可能并不关心环保证书。

★文章来自《2019德国纽伦堡玩具展分析报告》。

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