以波西米亚风呈现流行趋势,吸引千禧一代的消费者【      收藏】

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Tracey_Manheim
美国 纽约 / 2019-04-30

TREND STABLE: BOHEMIAN
稳定期趋势:波西米亚
The Bohemian trend was certainly present at NSS though I believe it has more to do with the peace, love, rock and female empowerment vibes than seeing any real progression in
the trend. Colors were either vibrant and primary with pops of hot pink or soft and pastel, with nothing in between. Embroidery or the look of embroidery printed, hands, birds,  vibrant flowers, geometrics, mandala’s and batik encapsulate the art represented in this trend. Items shown in this trend include paper and stationery, pillows, pouches, tea towels, and small home accessories. Softer, mindful sentiments are often paired with this trend.
纽约国际文具展上,波西米亚的趋势是很明显的,但我认为更多地与和平、爱、摇滚和女性赋权的风格有关,而非这一趋势的实际进展。颜色要么是充满生机的、以艳粉色为主,要么是柔软的、粉彩的,没有介于两者之间的颜色。刺绣或是看起来像是刺绣的印刷,手、鸟、生机勃勃的花卉、几何、曼陀罗和蜡染概括了这一趋势展示的艺术。该趋势的产品包括纸制品和文具、枕头、小袋子、茶巾和小家居配件。这一趋势通常伴随着更柔和的、更留心的情绪化语言。








TREND STABLE: BOHEMIAN
稳定期趋势:波西米亚
The pastel palette and art in Bohemian appears to have taken over the Romantic trend that was shown in years past. The audience for this trend is limited and perhaps too
pattern-heavy to appeal to all ages. This trend tends to attract the female millennial though more forward trends often appeal to millennials more than Bohemian. I recommend any future development using this trend be focused and minimal and primarily utilize the pastels and geometrics with pops of floral. The Botanical and Bold Floral Brights trends have a great lead over this trend and will take up most of its market share, though there is still a customer out there for this trend.
波希米亚风格的粉彩调色板和艺术似乎已经取代了过去几年的浪漫趋势。这一趋势的受众是有限的,可能因为图案过于繁复,无法吸引所有的年龄层。这一趋势倾向于吸引千禧一代的女性,更前卫的趋势通常会吸引千禧一代而非波西米亚爱好者。我建议使用这一趋势开发未来产品时,要有重点,最低程度,主要使用粉彩色和几何形状搭配流行花卉。相比于这个趋势,植物学和大胆明亮的花卉趋势有很大的优势,将占据这一趋势大部分的市场份额,但是仍然有客户喜欢这一趋势。







★文章来自《2019纽约国际文具展分析报告》。

★点击此处,查看更多报告详情:http://www.chdesign.cn/report/29.html


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