打破刻板的性别印象,中性风的玩具趋势【      收藏】

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Lwhite123
美国 新泽西 / 2019-05-30

Gender Neutral Trend – Rising Trend

While many moms and dads prefer definite clear gender for their babies, there has been a rising trend on Millennial parents who prefer gender neutral in order to steer away from stereotypes that society assigns. While there has always been ‘neutral’ color palettes like yellow and mint in baby  gear, typically baby dolls were very feminine in coloration and accessories. The trend is to offer parents the third option with muted color palettes and genderless application.
中性趋势——上升期
虽然许多父母更喜欢给他们的宝宝选择性别明确的产品,但是在千禧一代父母身上,一个上升的趋势是,倾向于中性以避开社会分配的刻板印象。而中性色调一直存在,例如黄色和薄荷色婴儿服装,典型的是婴儿玩偶,颜色和配件都十分女性化。这一趋势通过柔和的调色板和无性别的用途,为父母们提供了第三种选择。




Gender Neutral – Rising Trend

While not as defined as gender neutral like in the case of the Baby Stella dolls, many manufacturers are offering muted and soft neutrals for baby products and gear that are fresh and modern as well. Grey has definitely become the go-to neutral yet still feels clean and trendy. Pale yellows, dark browns coupled with white or cream, offers the perfect color palette for gender neutral baby toys and accessories.
中性趋势——上升期
虽然不像Baby Stella娃娃那样被定义为中性玩具,但许多制造商也为婴儿产品和服装提供柔和中性的选择,这些产品既新鲜又现代。灰色是毫无疑问的中性色,但同时让人感觉干净、时尚。淡黄色、深棕色搭配白色或奶油色,是中性婴儿玩具和配件的完美配色。




★文章来自《2019纽约国际玩具展分析报告》。     

★点击此处,查看更多报告详情:http://www.chdesign.cn/report/26.html


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