ICON GROWTH: BUNNIES

上升期主题：兔子

Bunnies have appeared as an emerging icon and not just because we’re close to the Easter holiday. While there were clear items and art intended to cater to the holiday at NSS,

it was just as clear that the furry little animal with floppy ears is rising as an icon and intended as an everyday icon. The art appeared in many different formats including hand drawn and watercolor and caters to all ages. From cartoon-like for kids to more sophisticated pencil-sketched and painted versions for the adult. Items include paper and stationery, bath & body, entertaining, wall art, home accessories, pillows, tabletop, trinket trays, and gift-giving. Perhaps the Bunny is intended to be an animal icon for the Botanical theme given how often it was presented as a ‘garden bunny’ or to compliment the florals in the Bold Floral Brights trend. Interestingly enough, Bunnies are rising in the US as pets living in the home, like a cat or dog, and perhaps the growth of the icon is due to the affection one has with any furry family member.

兔子作为新兴的主题出现，虽然纽约国际文具展上，有很多迎合节日的产品和艺术品，但是这一趋势的上升并不仅仅是因为复活节的临近。

很明显，这一耷拉着耳朵的、毛绒绒的小动物正在作为日常主题上升。这一艺术以不同的方式呈现，包括手绘和水彩，以迎合所有年龄段。从面向孩子的、类似卡通的版本，到面向成人的、更加复杂的铅笔素描和绘画版本。产品包括纸制品和文具、洗浴用品、娱乐产品、墙面艺术、家居配件、枕头、桌面、小装饰品托盘和礼品。介于多次呈现为“花园兔子”，也许兔子是被当成植物学主题中的动物主题，或是在大胆明亮的花卉趋势中衬托花卉。有趣的是，在美国，越来越多的兔子成为家养宠物，就像猫或是狗一样，可能这一主题的上升是因为人们对所有毛绒绒的家庭成员的喜爱之情。

★文章来自《2019纽约国际文具展分析报告》。

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