美味又时尚的食物主题,搭配文字吸引年轻的客户群体【      收藏】

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Tracey_Manheim
美国 纽约 / 2019-06-05

ICON STABLE: FOOD

The presence of Food as an icon is definitely still widespread, with avocado and pizza on the rise, and donuts and cupcakes less present than in the past several years. Foods are

often paired with cheeky sentiments and have a teen and younger age-range appeal. The use of Food icons was displayed on pouches, totes, wall art, paper and stationery,

celebration, phone and tech accessories, stickers, pins, patches and gift giving. Aside from the rise in avocado, no new techniques or treatments were obvious. As seen below,

hand drawn and watercolor techniques were most widely presented.

稳定期趋势:食物

显然,食物主题的仍然随处都是,鳄梨和披萨呈现上升期趋势,而相比以往几年,甜甜圈和纸杯蛋糕变少了。食物通常搭配鼓舞人心的文字,吸引青少年和更年轻的年龄群体。食物主题的使用出现在小袋子、手提包、墙面艺术、纸制品和文具、庆典、手机和科技配件、贴纸、别针、布贴和礼品包装上。除了鳄梨的上升,没有明显的新技术或处理方式。如图中所示,手绘和水彩技术是最常用的。






★文章来自《2019纽约国际文具展分析报告》。

★点击此处,查看更多报告详情:http://www.chdesign.cn/report/29.html


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