远离电子设备,锻炼孩子想象力的玩具趋势【      收藏】

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Lwhite123
美国 新泽西 / 2019-06-20

Unplugged Play – Rising Trend
Since millennials make up the young parents of today, we see a push/pull trend towards tech and no tech. It is impossible to stop the tech trend and their children’s dependency of devices of all kinds. Parents are seeking a certain ‘unplugged play’ where children can use their imaginations, save  their eyes from glaring screens and hopefully getting fresh air. The feeling and look is of a simpler time, sometimes pre-dating the parents who were born in the 1980’s and 1990’s. I’ve noticed a lot more outdoor games and activities promoting time away from their screens.
不插电的游戏——上升趋势

自从千禧一代变成当代的年轻父母,我们可以看见科技和非科技之间的角力。阻止科技趋势是不可能的,孩子们依赖各种各样的设备。父母们正在寻求一种“不插电的游戏”,孩子们使用他们的想象力,让他们的眼睛远离屏幕,接触更多新鲜空气。更简单时代的感觉和外观,有时甚至早于父母们出生的80年代和90年代。我发现了大量的户外游戏和活动,引导孩子们远离屏幕。








Unplugged Play – Rising Trend

While  the look and feel of outdoor adventure trend is designs that reflect yester year, arts and crafts are trendingMore colorful and modern. Todd Oldham, a multi-faceted American design, consults in the Kid Made Modern Company which features very beautiful, unique and fun arts supplies. The trend is to get kids away from their devices but the approach varies by category. Arts & Crafts definitely leans modern with fun, cheerful characters. 
不插电的游戏——上升趋势

如果说户外冒险趋势的外观和感觉是反映过去时代的设计,那艺术和工艺品就更倾向于彩色和现代。以美丽、独特、有趣的工艺品为特色的Kid Made Modern Company推出了Todd Oldham,一种多方面的美国设计。这一趋势是通过不同的类别途径,让孩子们远离电子设备。艺术和工艺品明显倾向于现代的、有趣的、快乐的形象。









Unplugged Play – Rising Trend

I definitely noticed more pop-up tents but the look is more ‘home décor’ and more modern rather than the very bright with license art of the past. Perhaps parents feel that the tent is something that has to ‘match’ their house furniture or because Millennial parents tend to purchase things that represent their style, but I’ve noticed that there is a rising trend to tone down and modernize indoor play tents that encourage unplugged play and imagination.
不插电的游戏——上升趋势

我发现了很多弹出式帐篷,但是看起来更像是“家居装饰”,更加现代,而非十分鲜亮的,带有过去的艺术特色。也许父母们认为帐篷也应该搭配他们的家具,或是因为千禧一代父母们,倾向于购买呈现他们的风格的产品。但我也注意到一个上升趋势,即柔和并且现代化室内游戏帐篷,以鼓励不插电的游戏和想象力。






★文章来自《2019纽约国际玩具展分析报告》。     
★点击此处,查看更多报告详情:http://www.chdesign.cn/report/26.html




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