TREND GROWTH: TROPICAL FEVER

上升期趋势：热带狂热

While I believed the Tropical Fever trend was more peripheral and would not explode in a major way, I found the opposite to be true based on the prominence of this trend at the fair and also in the retail market. This trend is more widespread.than in previous fairs with the item assortments also growing.

The most widely adopted icons are succulents, palm trees and palm leaves, and cacti. Flamingo's are used less often, though still being shown most often without the icons listed above. Flamingo's were shown most widely in the celebration category and seen on banners and entertaining items ie. drink stirrers, glasses.

虽然我认为热带狂热趋势是更加次要的，不会有很大的爆发，但是事实恰恰相反，无论是展会上还是零售市场，这一趋势都十分突出。与以往的展会相比，这一趋势更加广泛，产品类别也增加了。

使用最广泛的主题是多肉植物、棕榈树和棕榈叶、以及仙人掌。火烈鸟用得更少了，但是仍然是除了以上主题以外，最经常使用的图案主题。火烈鸟主要广泛用于庆典类别，用在横幅和娱乐产品上，例如调酒棒和眼镜。

The items represented in the Tropical Fever trend include paper and stationery, celebration, wall art, home accessories, giftables, pillows, trinket trays, gift wrap, and entertaining. This trend represented the most widely adopted trend amongst all categories of items shown at the fair.

The most obvious palette in this trend is a combination of shades of pink (bright and pastel), green, white and black

热带狂热趋势的产品包括纸制品和文具、庆典用品、墙面艺术、家居配件、礼品、枕头、小装饰品托盘、礼品包装和娱乐用品。展会上，这一趋势出现在所有类型的产品上，被广泛应用。

这一趋势最明显的调色板是各种色调的结合，粉色（明亮的和粉彩的），绿色，白色和黑色。

★文章来自《2019纽约国际文具展分析报告》。

★点击此处，查看更多报告详情:http://www.chdesign.cn/report/29.html

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